Marketing

Social Media & Viral Marketing

<b>Social Media</b>

Wish you could target your audience through growing online mediums such as Facebook, Myspace, YouTube and Twitter? Lamark’s Social Media Marketing programs can put your offer and brand directly in front of the online media user with precision targeting. Since social network users input incredible amounts of information about themselves and their lifestyle, we can use that information to micro-target prospects down to the exact demographic & buyer you are looking for.

Geographically target specific locations or nationwide and reach your technology savvy buyer today. Our experienced Social Media team can develop a campaign that helps grow your brand, as well as drive real-time results.

Do you wish you had more fans on Facebook, Twitter or more views on YouTube? Our team of marketing specialists can grow your online social media following in less time, and for less budget. Our innovative techniques and strategy can help you separate from the competition, grow your marketing database and increase brand awareness - all at the same time. We can also launch custom Viral Marketing and Video campaigns specific to your product or services. Need a blog setup to keep your audience engaged and stimulate search engine rankings? We do that too!

** Lamark Media is now a proud to offer sponsored Twitter campaigns. Access thousands of celebrities, athletes, focus and interest groups, as well as other Twitter members with high numbers of followers who will promote and Tweet about your company, brand and/or product. Contact our team for more information **

Campaign Targeting & Response Modeling

<b>Campaign Targeting</b>

They key to any marketing or advertising campaign is the targeting behind the program. If your message is not reaching the right audience, the campaign will not be a success. Using the right medium and targeting the right prospects on your campaign is essential to positive results and understanding how to effectively target your customer will provide highest return on investment.

Pin-point highly targeted prospects with our vast variety of online and offline resources. Target consumers and businesses nationwide with the ability to find the perfect prospect. With all the costs that are involved in your marketing campaign, it is essential that your message reaches the right customer who will respond to the offer.

Have customers already but can’t figure out how to find more? Let our experts analyze your sales programs and history to develop a custom consumer profile that will identify commonalities and characteristics of your perfect buyer and use it to find more customers for your business.

Targeted Email Marketing

<b>Email Campaigns</b>

Lamark’s high quality email marketing campaigns are a great way to simultaneously drive direct traffic to your website, grow your brand name and deliver specials directly to new customers.With the ability to target your exact customer using a variety of demographic, geographic and behavioral filters – we can ensure that your message reaches the right audience every time. We can target campaigns as broad as Nationwide for brand names or websites, or geo-target a specific ZIP code or radius for local businesses.

We can offer some of the highest deliverability rates in the country and provide inbox routing on all emails deployed. For both compliance and data hygiene, every email sent is coded with an opt-out, allowing non-interested parties to be removed from the database immediately. This database is composed of millions of email and postal records, which are aggregated and uploaded daily through our vast publisher network. We also run additional cleansing and database updates each month, as well as National Change of Address with the Post Office quarterly. We can offer a wide range of database types and filters - Almost any criteria that you would like to target your customer by, we can accommodate for both Consumer and Business to Business campaigns.

Using this innovative deployment system, we can strive to achieve some of the highest opening and click through rates in the industry. Full online tracking is available on each campaign, which includes the number of emails received and sent, number of opens, and the number of clicks to your linked website (and link break-out). Let Lamark help develop and deploy your next Email Campaign, and not only help drive direct traffic to your website, but also provide huge opportunities for branding and product recognition in your marketplace.

**Please Contact Us for a complete list of our Email Databases and Targeting Filters**

SMS / Text Messaging

<b>Text Messaging</b>

Technology has changed the way businesses market potential customers. Text Messaging is the new wave of online marketing. Now you can reach prospects anywhere in the country over their mobile phone. Utilize opt-in, permission based SMS text numbers to highly target customers based on lifestyle, demographic and geographical information to make sure your message is always reaching the right audience. By targeting opt-in consumers through their mobile device, you can be sure to reach potential customers in real-time directly, with an offer that relates specifically to your audience.

Send your offer out via text and receive replies in real-time, creating an exclusive lead for your company to market to. Of course, all SMS Text marketing campaigns include updated delivery reports and SMS Text marketing is available in both consumer and business to business applications.

**Inbound Text Messaging is a great way to build your own Customer database, and allows you to coninually market to your customers. Ask a Lamark expert for more information today**

Search Engine Optimization (SEO)

<b>Search Optimization</b>

What is Search Engine Optimization (SEO)? SEO is the process of increasing both the volume and the quality of traffic to a website from search engines and keyword searches. This traffic is considered “Organic” or “Natural” and does not carry a per click charge. The higher your website’s ranking in the order of the search results, the more times your page will be displayed to potential customers. This can be a key factor to generating both short term and long term new business for your company – AND the studies don’t lie – the highest majority of all online sales are generated by search engine inquiries. This makes Search Engine Optimization a must for any business trying to establish a strong online presence and/or increase traffic to their website.

To understand SEO, first let’s review how Search Engines work. Services such as Google, Yahoo and Bing use their system to index pages throughout the Web. These are generally referred to as "spiders.” These “spiders” use links on web pages similar to a highway, traveling from site to site by following links. When the search engine finds a new page or content, it will analyze the code on the page and then transport it back to its main data-center.

Each search engine maintains billions of pages and uses their own custom formula to score the relevancy of websites for each search term or phrase entered. Then, the higher the ranking and the score for most relevant matches, the higher on the search results list the specific website will appear.

At Lamark, our search engine marketing team understands how search engines work and know what people search for. Our SEO programs do not only include keyword research and strategy, but also editing website content and HTML coding to both increase relevance to specific keywords and to remove any barriers to the indexing of search engines.

**Contact Us today for a Free Website Analysis and SEO Score & Ranking Report**

Search Marketing / PPC Management

<b>Search Marketing</b>

Especially in competitive industries, Search Marketing is a great way to quickly get your website and/or products in front of an extremely targeted, interested pool of potential new customers. One of the strongest forms of inquiry based marketing, Search Marketing through both Pay-Per-Click or Pay-Per-Impression formats, allows us to pinpoint your exact customer and match them with buying signals. Once the relevant search term is entered, we can then position your advertisement directly in-front of that potential buyer in real-time. With the right design, an effective Search and keyword campaign can save you a lot of time and money, which can drastically increase your ROI and lower acquisition costs.

At Lamark, our experienced and innovative Search Marketing & PPC Management Team will work with you to develop a specific list of keywords and phrases that will most accurately target your ideal customer at their point of interest. We will then work within your budget to strategically manage your campaign, constantly tracking click through percentages and costs per lead and then adjust the program’s fund allocation based on actual results — helping to ensure your advertisement reaches the largest audience while striving to maintain the lowest cost per click possible.

What’s better? Lamark’s Search Marketing campaigns are always ran at actual search engine and partner click costs — not inflated bid rates. What this means is that we will never mark up the cost of each click or visitor. Instead, we operate on a flat, predetermined percentage to manage each campaign. We also lower our fees as your budget increases, helping to you lower your costs when you start to grow. Real-time, detailed feedback reports are always available and we provide full transparency on each and every campaign.

Discount Radio Marketing

<b>Radio Marketing</b>

Are you looking to reach prospects through the two most powerful, traditional offline mediums available? If so, targeted, response focused Television and Radio media can help you build credibility, while delivering a direct response offer to your prospect in real-time. Access the largest National Television Networks in the country at discount through Lamark Media. We have relationships with these providers and can access discount media slots for a fraction of the cost of running spots directly. Through our established media relationships, we can provide National television spots in 30 and 60 second incriments for less than you ever dreamed possible! Choose from all the major Networks and Cable providers, and target your exact customer through the stations that best categorize their buying patterns, lifestyle selects and demographics.

Looking to reach potential customers on a more Local level? Lamark Media's Radio Placement can deliver the results you always wanted at a fraction of the price. With National coverage and the ability to purchase radio media on a local, metro-area level, reach your perfect customer through the stations that best categorize their demographics. Our clients can choose single areas to run spots, or focus on a larger scale approach by targeted multiple geographic areas at the same time. Access 30 and 60 second spots for a fraction of the price of going direct through the channels themselves!

Discount Television & Media Purchase

<b>Discount TV Media</b>

Are you looking to reach prospects through the two most powerful, traditional offline mediums available? If so, targeted, response focused Television and Radio media can help you build credibility, while delivering a direct response offer to your prospect in real-time. Access the largest National Television Networks in the country at discount through Lamark Media. We have relationships with these providers and can access discount media slots for a fraction of the cost of running spots directly. Through our established media relationships, we can provide National television spots in 30, 60 & 120 second incriments for less than you ever dreamed possible! Choose from all the major Networks and Cable providers, and target your exact customer through the stations that best categorize their buying patterns, lifestyle selects and demographics.

Looking to reach potential customers on a more Local level? Lamark Media's Discount Local Television Media can help you brand your company in your local market - at a fraction of the price of Retail. With coverage across the entire country and the ability to purchase television media on a local, metro-area level, reach your perfect customer through the major Networks that best categorize your target demographics. Our packages allow you to choose single areas to run spots, or focus on a larger scale approach by targeting multiple geographic areas at the same time. Use our wholesale buying power and access both local and national TV media for much less than going direct through the providers themselves!

Customer Acquisition Programs

<b>Customer Acquisiton</b>

Looking for exclusive, custom leads that are specific to your product or service? Let Lamark help you achieve your goals. We are experts at developing real-time, exclusive lead generation campaigns through multiple online and offline mediums for a variety of industries.

At Lamark, we have access to a vast network of high quality Publishers. By using this network, we can help put together a Cost-Per-Action (CPA) Campaign that delivers results. If you are looking to contact prospects that are already interested in your program, we can help connect you with motivated new business opportunities. Speaking to potential clients at their point of interest helps ensure higher closing rates and increased customer satisfaction.

Another option is to use cross-sell and shared offers to generate real-time interest. This allows businesses to bundle their resources to provide a lower cost exclusive leads that are still generated with real-time interest. Use the web to access unlimited new clients through a massive network of publisher websites that potential customers visit in response to an offer. We can develop a targeted offer for any business or any product and use it to drive high volume, lower cost leads when you want them.

Targeted Placement Campaigns

<b>Targeted Placement</b>

Lamark Media’s proprietary Targeted Placement Program is an online marketing bundle that is designed to generate higher quality, real-time interest and most importantly – conversions and branding, by targeting prospects based on inbound search triggers, as well as extremely detailed demographics. By developing this unique, comprehensive online marketing strategy, we can now reach potential customers through the four major publisher/traffic platforms simultaneously, which allows us to maximize traffic and lower the cost of media.

Why is Lamark’s Targeted Placement Campaign the Better Choice?

Since we are utilizing all of the major trigger based traffic sources available on the web, we can place your advertisements on hundreds of networks at the same time, which gives us the ability to optimize your campaign based on direct results and real-time feedback. Our proven formula can deliver better results by simultaneously marketing through these mediums rather than just one at a time. By co-managing all four as a single campaign, we can now market to prospects when they are in the market AND when they fit your exact target demographics.

This bundled program is a very cost effective way to simultaneously advertise your brand, create online awareness, and to drive real-time traffic and sales to your website and/or business locations. With all campaigns, we will provide detailed tracking and traffic analysis, as well as statistics on the contributing keywords, triggers and Networks.