SSL certification is an industry standard. It’s become so commonplace to see a small dark padlock icon on the left side of the search bar or the HTTPS prefix, we can almost miss it when they’re not there. But those two designators are providing both web browsers and visitors with a critical piece of information: […]
Trust signals are the elements that give your customers and potential customers confidence to purchase the products and services that you’re selling. When a consumer is considering converting, they don’t only want to know that they received good value for their money, but also that they aren’t passing up a better deal somewhere else. Trust […]
Omnichannel marketing may seem like the purview of large national and multinational corporations with their own fully-staffed in-house marketing divisions, but smaller, local businesses can also benefit from an omnichannel strategy. In fact, small and midsize companies throughout the United States have embraced omnichannel marketing to better serve their existing clients, target new clients, and […]
If there is a “holy grail of marketing,” it’s conversion rate optimization (CRO). No matter how many people see your marketing campaign, you’re not maximizing your investment if a potential client doesn’t convert to a purchase. Conversion Rate Optimization Examined An easy working definition for conversion rate is the number of leads generated divided by […]
Every marketer knows the importance of establishing brand authority. Brand authority allows your business to establish credibility among the people who matter the most: clients and potential clients. This article should give you a better understanding of brand authority and how a creative team can help you achieve this essential marketing element. How Brand Authority […]
Anyone who uses an iPhone has experienced the annoyance of re-updating their device within days of downloading a new operating system. The September 20 release of iOS 15.0 was no different. Before a month had elapsed, Apple had issued two emergency security updates for their latest software. This is par for the Cupertino company. In […]
While the omnichannel approach is as old as marketing, the explosive growth of e-commerce has provided new avenues for omnichannel advertisers. Hubspot defines omnichannel marketing as “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.” A successful omnichannel […]
In December 2020, hackers breached the cyber security defenses of the U.S. Treasury Department, the U.S. Commerce Department, and other federal government agencies were compromised in the act. The ensuing investigation revealed that the attack came through a SolarWinds Orion software update, which contained a trojan horse. The security breach immediately gained national attention, and […]
Since Apple made headlines in 2016 for refusing to assist the FBI in unlocking an iPhone 5C owned by a terrorist involved in a mass shooting in San Bernadino, the Cupertino company has earned the reputation for being the gold standard of personal device privacy. Introducing Apple App Tracking Transparency In April of this year, […]
While it’s never been wise to place all of your marketing efforts into one medium, it’s become essential to have multiple channels engaging clients and potential clients. What Is Omnichannel Marketing? Omnichannel marketing allows businesses to engage clients on all fronts: websites, social media, SEO, PPC, and of course, in person. Omnichannel marketing might sound […]