Apple’s gonna do what Apple’s gonna do. As of today, Apple’s privacy update App Tracking Transparency (ATT) is officially in effect. Apple says it’s seeking fairness with this policy, but these claims seem dubious at best and more about the business than protecting consumer privacy. What’s Changing with ATT Without getting into the technical weeds, […]
Work-life balance at a marketing agency? Is that a thing? All kidding aside, finding work-life balance when you work at a marketing agency can be difficult for a variety of reasons. Any experienced marketer understands how challenging and stressful working at an agency can be. The fast-paced nature of the work fosters an always-on mindset. […]
Search Engine Optimization, or SEO, is a valuable tool that brands can use to increase their organic visibility online. It is a way to improve not just the quantity, but also the quality, of organic website traffic on a regular basis through search engines and results. Brands, both large and small, can greatly benefit from […]
Do grammar and punctuation still matter when it comes to writing for the web? Although verbal slang and texting are acceptable in many instances, good grammar — or lack of it — will set your website apart in the minds of your users and the algorithms of search engines alike. Poor grammar can reflect badly […]
The 2020 Holiday Season is officially upon us, with Black Friday just a few short weeks away. Just as neighbors are beginning to put up holiday lights, brands everywhere are gearing up their online platforms for the most joyous time of the year. While giving your social media platforms a holiday facelift is certainly festive, […]
The 2020 holiday season is upon us, and if you have an eCommerce business there are steps that you can take right now to get the most out of your Q4 marketing budget. While we tend to focus on points such as creative storytelling and targeting the correct audiences with ads, there’s so much more […]
The holidays may be a little different this year, and that’s okay. There may not be as much air travel and there may be smaller family gatherings, but one thing that is sure to stick around is the spirit of giving. After all, that’s what the holidays are about. This year, as COVID-19 impacts communities […]
Through artificial intelligence (AI), digital marketers can discover the most effective content by better understanding the targeted audience’s behavior. AI is the future of internet marketing. Here’s why.