Color plays an incredible role in the importance of brand identity in a way that many casual observers often overlook. The thought process and intentionality behind the how and the why companies choose their respective colors require experienced, creative minds, and a lot of development time. These decisions are crucial and have a massive […]
Insights on Google’s Latest March Core Update On March 5th, Google began rolling out the March 2024 Core Update. This update targets AI-generated spam content that lacks Experience, Expertise, Authoritativeness, and Trustworthiness. Google is focused on naturally written content that puts users first while cutting down on search manipulation from users trying to rank fast […]
Be inspired by the trailblazing journeys of women in digital marketing at Lamark Media. Enjoy powerful stories and insights from our female leaders shaping the industry.
A cookie-less world has been looming for so long that the demise of third-party cookies has begun to seem exaggerated. But no longer. With third-party cookies going away forever, the time has come to say goodbye. In the beginning, cookies were a universal part of web browsing. At first, consumers liked the convenience of a […]
Beginning in February 2024, Gmail and Yahoo! are significantly changing their email handling practices. The stricter requirements in the Gmail mail update will also be mirrored in the Yahoo! mail update. Both email providers have implemented these changes to promote responsible email practices and reduce the delivery of spam and other unwanted emails. This helps […]
SSL certification is an industry standard. It’s become so commonplace to see a small dark padlock icon on the left side of the search bar or the HTTPS prefix, we can almost miss it when they’re not there. But those two designators are providing both web browsers and visitors with a critical piece of information: […]
Trust signals are the elements that give your customers and potential customers confidence to purchase the products and services that you’re selling. When a consumer is considering converting, they don’t only want to know that they received good value for their money, but also that they aren’t passing up a better deal somewhere else. Trust […]
Omnichannel marketing may seem like the purview of large national and multinational corporations with their own fully-staffed in-house marketing divisions, but smaller, local businesses can also benefit from an omnichannel strategy. In fact, small and midsize companies throughout the United States have embraced omnichannel marketing to better serve their existing clients, target new clients, and […]
If there is a “holy grail of marketing,” it’s conversion rate optimization (CRO). No matter how many people see your marketing campaign, you’re not maximizing your investment if a potential client doesn’t convert to a purchase. Conversion Rate Optimization Examined An easy working definition for conversion rate is the number of leads generated divided by […]
