An international luxury cruise line asked us to help them increase inbound lead flow volume from high-quality cruise prospects. Beginning with a deep audit of the category, brand and competitors, we built a detailed plan to do just that. By implementing an integrated digital lead generation program, we improved CPA by 44% within 90 days, increased inbound inquires by 293%, and delivered an additional 63% increase in impressions on ads, while reducing CPC by 31%.