Trust signals are the elements that give your customers and potential customers confidence to purchase the products and services that you’re selling. When a consumer is considering converting, they don’t only want to know that they received good value for their money, but also that they aren’t passing up a better deal somewhere else. Trust […]
Omnichannel marketing may seem like the purview of large national and multinational corporations with their own fully-staffed in-house marketing divisions, but smaller, local businesses can also benefit from an omnichannel strategy. In fact, small and midsize companies throughout the United States have embraced omnichannel marketing to better serve their existing clients, target new clients, and […]
Anyone who uses an iPhone has experienced the annoyance of re-updating their device within days of downloading a new operating system. The September 20 release of iOS 15.0 was no different. Before a month had elapsed, Apple had issued two emergency security updates for their latest software. This is par for the Cupertino company. In […]
In December 2020, hackers breached the cyber security defenses of the U.S. Treasury Department, the U.S. Commerce Department, and other federal government agencies were compromised in the act. The ensuing investigation revealed that the attack came through a SolarWinds Orion software update, which contained a trojan horse. The security breach immediately gained national attention, and […]
As tech companies have come under increasing scrutiny over everything from data mining to harmful apps to security breaches, many of the big tech firms are scrambling to find new ways to reassure their customers that the products in their hands aren’t recording their words, actions, and keystrokes and reporting them back to app developers […]
This past year will go down in the history books for many reasons and be known for changing life as we know it in many ways. For marketers, it will be considered the year that everyone started to take digital more seriously. Companies that previously looked askance at digital were now looking for the fastest […]
Apple’s gonna do what Apple’s gonna do. As of today, Apple’s privacy update App Tracking Transparency (ATT) is officially in effect. Apple says it’s seeking fairness with this policy, but these claims seem dubious at best and more about the business than protecting consumer privacy. What’s Changing with ATT Without getting into the technical weeds, […]
It’s been a little over two years since General Data Protection Regulation (GDPR) came into full effect, and the California Consumer Protection Act (CCPA), passed in 2018, became effective on January 1, 2020. These changes have caused many of us to reconsider how we think and act on digital marketing and privacy issues. The issue […]