While the omnichannel approach is as old as marketing, the explosive growth of e-commerce has provided new avenues for omnichannel advertisers. Hubspot defines omnichannel marketing as “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.” A successful omnichannel […]
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At Lamark, we’re deeply interconnected and find that as teammates we often bond over simple pleasures such as TV shows. And, throughout the quarantine period, it turns out that our team watched quite a few.