Pay Per Click Specialist

Paid Search
Location
Boca Raton, FL
Industry
Digital Media Agency
Summary

The Pay Per Click Specialist is responsible for setting strategy, launching, and optimizing paid media campaigns. The Specialist can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. This position will report to the Director of Paid Media. This position is full-time position Monday through Friday from 9 am to 6 pm with the possibilities for working extended hours and weekends as needed. The work environment is innovative and embraces an entrepreneurial and career-minded team of individuals in a business-casual atmosphere.

Key Functional Areas of Responsibility
  • Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
  • Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Manage and maintain updates for large keyword lists.
  • Provide creative copy suggestions and graphical ad templates.
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Professional Competencies
  • Passion for Paid and Digital marketing.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Ability to clearly and effectively articulate thoughts and points.
  • Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
  • Experience in Paid Search and Display (PPC).
  • Ecommerce Experience is a PLUS.
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
  • AdWords / Bing certification a plus.
  • BS/BA degree preferred.
Job Type
Full-time
Salary
We offer Competitive Salary and Benefits
Contact

Privacy Policy

Privacy Policy Updated 03/07/2017 Lamark Media Group, LLC understands that you value your information and how it is used and shared. We developed our Privacy Policy to express that we appreciate your trust that we are committed to do so reasonably and responsibly. This Privacy Policy outlines how Lamark Media will collect and use that information. This Privacy Policy applies to all users of this website, whether they are general visitors of our web site, or consumer users who complete and submit information forms. Lamark Media (www.lamarkmedia.com and www.lamarkmarketing.com) may receive and store any information that you enter on our site or that is provided to us. However, we do not collect any personal information about you unless you voluntarily submit such information to us. Contact information (like your name, phone number, email address, etc.) submitted in our contact forms, careers section and/or newsletter form is collected and used to send you information about our company, business & affiliate partner products and services, or otherwise to contact you for other purposes. The only exceptions are that we reserve the right to disclose personal information to protect our rights or property, or as required by operation of law or the request of government regulators or other law enforcement officials and the courts (including the issuance of a valid subpoena). We shall have no duty to notify you of such compliance with the law. Lamark Media receives certain information about you when you visit our site, and what we do with this information depends on your activity when you are using this site. We will not collect any of your personal information, unless you submit one of the information forms, contact us through e-mail, or use any other products and services that are or will be offered through our website. We collect and store the time and date that you accessed our website and the domain that you used to access the Internet. Our web server may automatically recognize some information, including but not limited to the time and date that you visited our site, pages viewed, the traffic source, the type of browser and operating system you are using. We may also collect the name and address of your Internet service provider. This information will not be linked to usernames or account numbers. We utilize this information to track the number of visitors to our website and to more importantly to improve our service to our customers. In responding to your submission or request through our website, we do value your privacy. By submitting your expression of interest, you are consenting to receive telephone calls from our company and relevant participating partners, even if you have been previously listed on a state or federal Do-Not-Call List. If you submit one of our information forms, contact us through e-mail, or use other products and services that are offered or that will be available through the Lamark Media website, we will collect and store the information that you enter. What information we collect specifically depends upon what you enter. We reserve the right to keep all information collected in an off-line form or database, for archival purposes and/or as otherwise required by law. If you elect to provide us with your email address in order to receive a newsletter from Lamark Media, we will use the necessary information to send your request. Except in the event the Lamark Media business is transferred to another party, we will not share, trade or sell personal information about you for promotional use by unrelated businesses, other than Lamark Media Group and our affiliates or partners. If you chose to provide us with your email address, we may, from time to time, send new offers to our customers on behalf of our business partners or affiliates. If our assets are transferred through merger, acquisition, bankruptcy, or any other change of control, customer information will likely be included in the transferred assets of the company. Questions? Please email info@lamarkmedia.com. Thank you!

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