Search Marketing is a great way to quickly get your website and/or products in front of an extremely targeted, interested pool of potential new customers. One of the strongest forms of inquiry-based marketing, Search Marketing through both Pay-Per-Click or Pay-Per-Impression formats, allows us to pinpoint your exact customer and match them with buying signals. Once the relevant search term is entered, we can then position your advertisement directly in front of that potential buyer in real-time. With the right design, an effective search and keyword campaign can save you a lot of time and money, which can drastically increase your ROI and lower acquisition costs.
At Lamark, our experienced and innovative Search Marketing & PPC Management Team will work with you to develop a specific list of keywords and phrases that will most accurately target your ideal customer at their point of interest. We will then work within your budget to strategically manage your campaign, constantly tracking click through percentages and costs per lead and then adjust the program’s fund allocation based on actual results. In doing this, we can ensure your advertisement reaches the largest audience while striving to maintain the lowest cost per click possible.
What’s better? Lamark’s Search Marketing campaigns are always run at actual search engine and partner click costs — not inflated bid rates. What this means is that we will never mark up the cost of each click or visitor. Instead, we operate on a flat, predetermined percentage to manage each campaign. We also lower our fees as your budget increases, helping to lower your costs when you start to grow. Real-time, detailed feedback reports are always available and we provide full transparency on each and every campaign.