SSL certification is an industry standard. It’s become so commonplace to see a small dark padlock icon on the left side of the search bar or the HTTPS prefix, we can almost miss it when they’re not there. But those two designators are providing both web browsers and visitors with a critical piece of information: […]
Category: Performance
Omnichannel marketing may seem like the purview of large national and multinational corporations with their own fully-staffed in-house marketing divisions, but smaller, local businesses can also benefit from an omnichannel strategy. In fact, small and midsize companies throughout the United States have embraced omnichannel marketing to better serve their existing clients, target new clients, and […]
If there is a “holy grail of marketing,” it’s conversion rate optimization (CRO). No matter how many people see your marketing campaign, you’re not maximizing your investment if a potential client doesn’t convert to a purchase. Conversion Rate Optimization Examined An easy working definition for conversion rate is the number of leads generated divided by […]
Since Apple made headlines in 2016 for refusing to assist the FBI in unlocking an iPhone 5C owned by a terrorist involved in a mass shooting in San Bernadino, the Cupertino company has earned the reputation for being the gold standard of personal device privacy. Introducing Apple App Tracking Transparency In April of this year, […]
While it’s never been wise to place all of your marketing efforts into one medium, it’s become essential to have multiple channels engaging clients and potential clients. What Is Omnichannel Marketing? Omnichannel marketing allows businesses to engage clients on all fronts: websites, social media, SEO, PPC, and of course, in person. Omnichannel marketing might sound […]
This past year will go down in the history books for many reasons and be known for changing life as we know it in many ways. For marketers, it will be considered the year that everyone started to take digital more seriously. Companies that previously looked askance at digital were now looking for the fastest […]
Web traffic is great but, but are the visitors to your page converting? The big question is not just how to drive more web traffic, but in increasing how much of that traffic turns into conversion. As marketers, our job is to remove any friction that causes a barrier to conversions. However, conversion rates can […]
Humans love stories, it’s part of our nature. We love telling them, and we love hearing them. It’s how our brains make sense of the world. This could be one of the reasons Instagram Stories are so popular and why Instagram Story marketing is so effective. More than one billion users a month are active […]
Search Engine Optimization, or SEO, is a valuable tool that brands can use to increase their organic visibility online. It is a way to improve not just the quantity, but also the quality, of organic website traffic on a regular basis through search engines and results. Brands, both large and small, can greatly benefit from […]
Do grammar and punctuation still matter when it comes to writing for the web? Although verbal slang and texting are acceptable in many instances, good grammar — or lack of it — will set your website apart in the minds of your users and the algorithms of search engines alike. Poor grammar can reflect badly […]