Every marketer knows the importance of establishing brand authority. Brand authority allows your business to establish credibility among the people who matter the most: clients and potential clients. This article should give you a better understanding of brand authority and how a creative team can help you achieve this essential marketing element. How Brand Authority […]
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Anyone who uses an iPhone has experienced the annoyance of re-updating their device within days of downloading a new operating system. The September 20 release of iOS 15.0 was no different. Before a month had elapsed, Apple had issued two emergency security updates for their latest software. This is par for the Cupertino company. In […]
While the omnichannel approach is as old as marketing, the explosive growth of e-commerce has provided new avenues for omnichannel advertisers. Hubspot defines omnichannel marketing as “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.” A successful omnichannel […]
In December 2020, hackers breached the cyber security defenses of the U.S. Treasury Department, the U.S. Commerce Department, and other federal government agencies were compromised in the act. The ensuing investigation revealed that the attack came through a SolarWinds Orion software update, which contained a trojan horse. The security breach immediately gained national attention, and […]
Since Apple made headlines in 2016 for refusing to assist the FBI in unlocking an iPhone 5C owned by a terrorist involved in a mass shooting in San Bernadino, the Cupertino company has earned the reputation for being the gold standard of personal device privacy. Introducing Apple App Tracking Transparency In April of this year, […]
While it’s never been wise to place all of your marketing efforts into one medium, it’s become essential to have multiple channels engaging clients and potential clients. What Is Omnichannel Marketing? Omnichannel marketing allows businesses to engage clients on all fronts: websites, social media, SEO, PPC, and of course, in person. Omnichannel marketing might sound […]
As tech companies have come under increasing scrutiny over everything from data mining to harmful apps to security breaches, many of the big tech firms are scrambling to find new ways to reassure their customers that the products in their hands aren’t recording their words, actions, and keystrokes and reporting them back to app developers […]
This past year will go down in the history books for many reasons and be known for changing life as we know it in many ways. For marketers, it will be considered the year that everyone started to take digital more seriously. Companies that previously looked askance at digital were now looking for the fastest […]
Web traffic is great but, but are the visitors to your page converting? The big question is not just how to drive more web traffic, but in increasing how much of that traffic turns into conversion. As marketers, our job is to remove any friction that causes a barrier to conversions. However, conversion rates can […]
Humans love stories, it’s part of our nature. We love telling them, and we love hearing them. It’s how our brains make sense of the world. This could be one of the reasons Instagram Stories are so popular and why Instagram Story marketing is so effective. More than one billion users a month are active […]