As tech companies have come under increasing scrutiny over everything from data mining to harmful apps to security breaches, many of the big tech firms are scrambling to find new ways to reassure their customers that the products in their hands aren’t recording their words, actions, and keystrokes and reporting them back to app developers […]
This past year will go down in the history books for many reasons and be known for changing life as we know it in many ways. For marketers, it will be considered the year that everyone started to take digital more seriously. Companies that previously looked askance at digital were now looking for the fastest […]
Web traffic is great but, but are the visitors to your page converting? The big question is not just how to drive more web traffic, but in increasing how much of that traffic turns into conversion. As marketers, our job is to remove any friction that causes a barrier to conversions. However, conversion rates can […]
Humans love stories, it’s part of our nature. We love telling them, and we love hearing them. It’s how our brains make sense of the world. This could be one of the reasons Instagram Stories are so popular and why Instagram Story marketing is so effective. More than one billion users a month are active […]
Apple’s gonna do what Apple’s gonna do. As of today, Apple’s privacy update App Tracking Transparency (ATT) is officially in effect. Apple says it’s seeking fairness with this policy, but these claims seem dubious at best and more about the business than protecting consumer privacy. What’s Changing with ATT Without getting into the technical weeds, […]
It’s been a little over two years since General Data Protection Regulation (GDPR) came into full effect, and the California Consumer Protection Act (CCPA), passed in 2018, became effective on January 1, 2020. These changes have caused many of us to reconsider how we think and act on digital marketing and privacy issues. The issue […]
Work-life balance at a marketing agency? Is that a thing? All kidding aside, finding work-life balance when you work at a marketing agency can be difficult for a variety of reasons. Any experienced marketer understands how challenging and stressful working at an agency can be. The fast-paced nature of the work fosters an always-on mindset. […]
Search Engine Optimization, or SEO, is a valuable tool that brands can use to increase their organic visibility online. It is a way to improve not just the quantity, but also the quality, of organic website traffic on a regular basis through search engines and results. Brands, both large and small, can greatly benefit from […]
Do grammar and punctuation still matter when it comes to writing for the web? Although verbal slang and texting are acceptable in many instances, good grammar — or lack of it — will set your website apart in the minds of your users and the algorithms of search engines alike. Poor grammar can reflect badly […]
The 2020 Holiday Season is officially upon us, with Black Friday just a few short weeks away. Just as neighbors are beginning to put up holiday lights, brands everywhere are gearing up their online platforms for the most joyous time of the year. While giving your social media platforms a holiday facelift is certainly festive, […]